Finding Keywords To Build Your Web Site Traffic
by: Tony Cooper
What are web site keywords and how do I go about finding keywords that will work for me?
You may have the dandiest web site with eye popping text and graphics, but if you have missing keywords then you are going to be out of business -- quick.
Web sites revolve around traffic. No traffic = no sales. It’s a simple equation but one that many web site owners are unable to resolve. The good news is that it’s reasonably easy to select your web site keywords and deploy them, and I’m going to show you how.
Web site keywords are the words that people will use to search for your product or service. These are the words that people actually type into a search engine to find your site – so you can see how important they are.
So how do you go about selecting your keywords?
Selecting and finding keywords and phrases most likely to drive targeted traffic is THE single most important exercise that you can undertake when planning your web site deployment. Omitting this step will result in a marketing failure. Choosing good keywords is the basis on which all of your future traffic will flow.
You may have your own ideas about the specific keywords that people will use to find your site, however I can tell you from experience that if you are the business owner or proprietor then you are probably well wide of the mark.
Don’t believe me! Write down the top five keywords or keyword phrases that you think people will use to find your site now! Go and grab a paper and pen and scribble them down. Then compare them to what you are going to end up with at the end of this article.